Fascinated by print media since childhood, Mehdi El Kanafi, alongside Nicolas Courcier, wasted no time in launching his first magazine, Console Syndrome, in 2004. After five issues with a distribution limited to Toulouse, France, he and Nicolas Courcier decided to create a publishing house under the same name. One year later, their small business was acquired by Pix’n Love, a major publisher of books on video games. Over the next four years in the world of publishing, Mehdi published more than twenty works on major video game series, and co-wrote several of those works: Zelda. Chronicles of a Legendary Series, Metal Gear Solid: Hideo Kojima’s Magnum Opus, and The Legend of Final Fantasy VII and IX Since 2015, his publishing endeavors have been focused on analyzing major video game sagas through a new publishing house he co-founded with Nicolas: Third.